Recently Google announced their latest multimodal AI model, Gemini Omni. The vision is for it to create anything from any input, and they are starting with video. In this blog we break down what it does and what it could mean for marketers looking to stay ahead.
Sport is no longer just entertainment, it’s one of the most powerful marketing ecosystems in the world. As live sport continues to attract millions of viewers and digital platforms extend engagement far beyond the final whistle, sports marketing offers valuable insight into the future of modern marketing.
The festive season has officially arrived, and so have the Christmas 2025 adverts. This year’s campaigns from brands like Tesco, Marks & Spencer and Waitrose have continued to complement this year’s line up.