The best Christmas ads 2023

It's the most wonderful time of the year! With the big day right around the corner, brands up and down the country are dropping their Christmas ads for 2023.
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As soon as November 1st rolls around, the marketing world is awash with Christmas spirit – love it or hate it, there is no avoiding the festivities. Luckily for the ads creative solutions team, we’re all over it and eagerly wait for each brand’s festive offering!

Join us as we look across the best Christmas ads of 2023.

John Lewis

John Lewis’ Christmas ad is arguably the most anticipated advert of the year. 2023’s instalment sees Snapper, a Venus flytrap who becomes the “perfect” Christmas tree.

As always, the ad has become the talk of the town on socials, with the general consensus that this year’s festive offering from John Lewis isn’t the most popular!


M&S Christmas advert 2023: Hannah Waddingham, Sophie Ellis-Bextor and Zawe Ashton join Queer Eye’s Tan France in a very star-studded ad to kick off the festive season in style.


M&S Food

Say hello to Right & Left Mitten, also known as none other than Hollywood superstars Ryan Reynolds and Rob McElhenney! Festive Fairy Dawn French has waved her magic wand once again and brought these two new characters to life to bring mischief and fun as they experience an M&S Christmas food for the first time!



This year, Waitrose’s Christmas ad is full of the most delicious food and fizz to make every party sparkle. Graham Norton makes a star appearance in the ad when he arrives with Waitrose’s showstopper of the year, their No.1 Golden Bûche de Noël, with caramel shards!



This year, Morrisons have opted for a more humorous approach, with “singing” oven mits belting out Starship’s Nothing’s Gonna Stop Us Now.



This Christmas, one little girl asks one BIG question about the big man in red whilst shopping in Sainsbury’s – with guest star Rick Astley.



Introducing Shaun the Sheep x Baa-bour, a brand new Christmas film that highlights Barbour’s Re-wax and Repair service – breathing new life into much-loved Barbour clothing!

Shaun and the Flock come up with all sorts of ways to give the Farmer’s trusty, trademark Barbour coat a much-needed makeover… before realising it’s a job that might be best left to the experts! Bringing together two iconic British brands, this lovely film shares a special message about giving with love and care this holiday season.



This winter, Boots wants to encourage the nation to give joy and show their appreciation to others. A Mum and Daughter go on a magical adventure and ‘give back to the givers’ who have helped them on their way.



The 2023 Coca-Cola Christmas film portrays a city where hundreds of Santas walk the streets. Throughout the film, we see the many Santas helping and supporting others, building to the understanding that, in this world full of Santas, we see a world full of kindness. The culmination reveals that what viewers have been witnessing was in fact people’s ‘inner Santa’ as they performed acts of generosity and goodwill, closing with the line: ‘The World Needs More Santas’.



Lidl’s Christmas 2023 ad follows a racoon on his adventures to return a lost toy in time for the big day.


TK Maxx

TK Maxx’s Christmas 2023 ad is set on a farmyard where even the animals are feeling the festive spirit.



On a chilly Christmas Eve, William Conker invites a motley crew of fruits and vegetable friends to visit his gravy-filled wonderland – and of course, everyone’s favourite festive carrot is there for the ride. See what happens when Kevin and friends visit William’s Christmas Factory in Aldi’s 2023 Christmas Ad!



Kick off the magic with Disney’s Christmas Ad, in support of Make-A-Wish®. ‘A Disney A Wish For The Holidays’, takes inspiration from the soon to be released Walt Disney Animation Studios movie Wish.