So you’ve got an upcoming project ready to pitch to your marketing agency, but you’re unsure what to include in the marketing brief.
If this scenario sounds familiar, we’ve shared our top tips for writing a brief – these are the aspects we consider when approaching a new marketing campaign.
Firstly, you should clearly define your objectives. We want to know what you expect from the campaign – you could be looking to get traffic to your website, aiming to build brand awareness, or achieving sign-ups for an event.
The more we know about the objectives, the better we can tailor the approach.
Tell us what you know about your target audience – provide us with as much information as possible, but don’t worry if it’s minimal, we’ll also do our research.
Determining your key message is one of the most important aspects of running a successful marketing campaign. Without this information, you’ve got nothing to provide your target audience with.
Your key message could be announcing an upcoming sale or introducing a new product. Whatever it is, we’ll make it clear.
Objectives, target audience and a key message are three elements of a successful campaign. But there’s more information available that can maximise effectiveness.
Knowing your budget can help determine the possibilities. If you’re looking at a Pay Per Click campaign, or running paid social media ads, an indication of your budget will give us insight into the return on investment.
Don’t worry if you haven’t got a nailed-on budget in mind, we’re able to advise on what could work for your objectives.
Provide us with your brand guidelines if you need assets created for your campaign. We’ve created brochures, email newsletters and everything in between.
Finally, sharing your competitive insight can give us yet another metric to benchmark against and obtain a better understanding of the industry standards.
