Helping you to rank high on search engines with SEO

What are the benefits of SEO?

A website’s success is limited by how good the search engine optimisation is. You can have a visually stunning website, but if it doesn’t function well and your user experience is poor, there’s little chance Google will rank it high on the results pages. Here are some benefits you can reap.

Credibility & Trust:

Higher search engine rankings are often perceived as a mark of credibility and trustworthiness, encouraging users to visit and engage with your site.

Content Optimisation:

SEO encourages the creation of high-quality, relevant content that meets the needs of your audience and improves engagement.

The above are only a handful of the benefits. But, believe us, there’s so much more to it. Why not have a chat with our Digital Marketing Manager, Reece, he’ll happily talk through the importance of your website being optimised.

What is AI Search?

AI search refers to the use of artificial intelligence technologies to enhance how information is retrieved, interpreted, and delivered in response to a user’s query. In simple terms, it involves using AI tools, such as ChatGPT or Perplexity, to search for information online.

For instance, instead of using a traditional search engine like Google to look up “best restaurants in Oxford”, a person might enter that same query into an AI tool like ChatGPT.

AI search uses techniques such as machine learning, natural language processing (NLP), and semantic understanding. NLP enables the system to understand questions phrased in natural, conversational language rather than just keywords. For example, a user might ask, “Where can I find the best Indian food in Oxford that doesn’t require a booking?”, a more complex query than what might typically be entered into Google.

AI search also provides a more personalised experience by understanding context, such as a user’s preferences, habits, location, and device. Over time, it can learn the types of formats a user prefers, whether that’s articles, videos, FAQs or  forums.

Elevating a school’s online presence through ongoing SEO

Whilst the school has a long-standing reputation and is well recognised within the community, their online presence didn’t reflect that same prominence. They approached us to help improve and enhance their visibility in search engines, aiming to consistently rank higher and attract more organic traffic to their website.