MS Society

Capturing content to showcase a charity event

INTRODUCTION
Any time we work with the MS Society we know we’re creating content for a team dedicated to doing good for those who need it most. The Multiple Sclerosis Society (MS Society) is the UK’s largest charity for people affected by multiple sclerosis (MS). Based in London, the MS team inspires members of the public to get involved and fundraise for a very worthy cause.

BRIEF
The MS Society tasked us with creating photographic content to help advertise their events. Our task was to capture members of the public taking part in the fundraising events that would be used to help drive the importance of fundraising.

WHAT WE DID
Having received the brief, we began the planning stage, where we understood each shot required expert timing, to ensure we got the footage needed.

The Jurassic Coast Challenge required our team to head towards the south coast where the event was being held.

With a plan at the ready, our goal was to try and capture as much of the fundraising challenge as possible, specifically targeting individuals who were sporting the MS Society branding.

After two days of shooting, the team made their way back to the office to start editing.

OUTCOME

The final outcome resulted in a bank of high-quality images and videos that the MS Society could use in their advertising methods. We’ll let some of the examples below do the talking.