Musk’s Meltdown: A timeline of the Twitter events
Social Media | 22nd November 2022
It can be a struggle to keep up with all the comings and goings at Twitter since Elon Musk took charge - we'll try our best to keep you informed.
Elon Musk turns Twitter into ‘hotel’ for staff
December 8th 2022
Musk claims that Apple is threatening to remove Twitter from their App Store
November 28th 2022
Apple has also threatened to withhold Twitter from its App Store, but won’t tell us why
— Elon Musk (@elonmusk) November 28, 2022
Musk claims to invent an alternative phone to compete with Google and Apple should those companies remove Twitter from their App Stores
November 25th 2022
I certainly hope it does not come to that, but, yes, if there is no other choice, I will make an alternative phone
— Elon Musk (@elonmusk) November 25, 2022
Twitter locks staff out of offices until the next working week – without stating a reason
November 18th 2022
Musk confirms the relaunch of Twitter Blue, renamed “Blue Verified” is set for November 29th
November 15th 2022
Formal Principal Software Engineer at Twitter states: “After 12 amazing years and 3 weeks of chaos, I’m officially fired”
November 15th 2022
After 12 amazing years and 3 weeks of chaos, I’m officially fired by Twitter.
Never expected I would have stayed this long, and never expected I would be this relieved to be gone.
I have a lot of stories to tell. But to my fellow (ex-)tweeps-#LoveWhereYouWorked 🫡 pic.twitter.com/lVWbqpcSXO
— Yao Yue 岳峣 (@thinkingfish) November 15, 2022
Musk fires employees for expressing negative opinions about him in a private Slack channel
November 15th 2022
Under Musk’s leadership, Twitter fires an estimated 80% of contract employees without any formal notice
November 12th 2022
On the same day, more top executives resign from their position at Twitter.
November 11th 2022
Two days after the launch – Musk suspends Twitter Blue after accounts abuse the verification checkmark to falsely pose as brands & public figures
November 11th 2022
To be more precise, accounts doing parody impersonations. Basically, tricking people is not ok.
— Elon Musk (@elonmusk) November 11, 2022
He reportedly believes Twitter doesn’t have the cash flow to survive and that bankruptcy is possible
November 10th 2022
In Musk’s first address to Twitter staff since taking ownership, he warns about the dire financial situation
November 10th 2022
Twitter launches a new verification system, with all users receiving a blue checkmark by purchasing Twitter Blue
November 9th 2022
According to Musk, Twitter was losing over $4m a day and was left with no choice but to reduce the workforce
November 4th 2022
Regarding Twitter’s reduction in force, unfortunately there is no choice when the company is losing over $4M/day.
Everyone exited was offered 3 months of severance, which is 50% more than legally required.
— Elon Musk (@elonmusk) November 4, 2022
These employees were offered three months of severance, which is 50% more than legally required
November 4th 2022
Musk fires half of Twitter’s employees supposedly due to a massive drop in company revenue
November 4th 2022
Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists.
Extremely messed up! They’re trying to destroy free speech in America.
— Elon Musk (@elonmusk) November 4, 2022
The rumoured $20 verification is confirmed $8 after Musk replies to Stephen King’s outraged tweet
November 1st 2022
We need to pay the bills somehow! Twitter cannot rely entirely on advertisers. How about $8?
— Elon Musk (@elonmusk) November 1, 2022
Musk reveals plans to revamp Twitter’s verification system – with a monthly payment to become verified rumoured
October 30th 2022
The whole verification process is being revamped right now
— Elon Musk (@elonmusk) October 30, 2022
Musk immediately fires the Chief Financial Officer & General Counsel
October 27th 2022
the bird is freed
— Elon Musk (@elonmusk) October 28, 2022
Elon Musk takes over Twitter – tweeting “let that sink in” the day before
October 27th 2022
Entering Twitter HQ – let that sink in! pic.twitter.com/D68z4K2wq7
— Elon Musk (@elonmusk) October 26, 2022
The Elon Musk photo used in our artwork file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license.
Attribution: The Royal Society
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