New Year, New Trends – as the saying goes, right? You can guarantee that throughout the year, the landscape of the digital industry will change and develop across the coming months.

The ads creative solutions team have predicted what we might expect to see this year – so here are our Digital Marketing Trends for 2024.

AI Gets More Powerful

We’re all getting to grips with the concept of AI now, it’s certainly not going anywhere anytime soon and the more we use it, the more powerful it will become.

According to data from Exploding Topics, the ChatGPT website, openai.com, gets approximately 1.5 billion visits per month and currently has over 180 million users.

If you didn’t know, ChatGPT is a chatbot that has been developed by OpenAI and is based on a large language model. Whilst the vast majority of the content produced from AI sounds robot-like and completely non-human. But when used in the right manner, it is an incredibly powerful tool.

Top Tip: When using ChatGPT, think of it as a prompt rather than something that can replace copywriting skills. It minimises the time staring at a blank page not knowing where to begin.

The Importance of SEO

Having a website that Google can crawl easily isn’t anything new, you should have been doing that years ago. But with the growing amount of digital content available at your fingertips, it has never been more important to get it right.

When producing content for your website, whether it is an article, landing page copy or the layout for a site refresh, you always need to have your desired user at the forefront of your mind.

Can the user navigate the site effortlessly and gather the information they need? If they can’t, you’ll likely rank lower in the search engine.

With so much competition, ensuring all content is value-driven and resourceful has never been more critical.

Top tip: SEO is more than just copy and keywords on your website – remember to not neglect function, customer journey and accessibility!

The Need for a Full Digital Strategy

Having a presence on social media is vital in this day and age, the same goes for having a website.

But if the two aren’t linking up and complimenting each other, you’re missing a trick.

If someone has been following your social accounts for a while now and is ready to make a purchase, but when they hit your website, it’s unusable – you’ve just lost a customer. It works the other way too. If someone discovers your website but isn’t ready to purchase at that moment in time, having a strong social presence to follow can help keep that potential customer engaged until they’re ready.

Once you’ve mastered these two, you can begin to think of other elements to add to your strategy, such as paid media.

Top tip: Content used on social media can be repurposed for your website and information on your website can again be repurposed as social posts.

Twitter/X Continues to Fall

X, formerly known as Twitter, had quite a year in 2023 – introducing paid subscriptions and a complete rebrand is only scratching the surface.

Now whilst we’re not saying X is going to crash and burn in 2024 but don’t be surprised to see more people moving away from the platform. Whether Meta’s Threads can make a resurgence and offer the old Twitter faithful what they want is yet to be seen, however, it doesn’t look like it will anytime soon.

X will certainly have its time and place, even if the power it once had is fading away.

Top tip: It might be time to update your social media strategy for 2024 – social platforms are changing rapidly.

Conclusion

We’ve always said, that if there is one thing you can predict with the digital industry it is that what you know today, may be different tomorrow. 2024 will certainly bring new landscapes to the industry, whether it’s a new social platform or a change in user behaviour. If you stand still, you’ll certainly miss it.