Helping turn dreams into reality

through the design and creation of a marketing brochure

INTRODUCTION

Ethan Guest is an extraordinary young talent in the world of motorsport, who dreams of becoming a future Formula One star, emulating his idol, Lando Norris. Starting his go-karting journey at the tender age of 10 in 2022, Ethan has already bagged himself multiple race victories and was crowned Season Champion at Daytona Tamworth in 2024.

BRIEF

To help Ethan pursue his dream of becoming the next Formula One star, we were commissioned to design and produce marketing materials aimed at attracting potential sponsors. After initial discussions, we recommended a 12-page landscape brochure, chosen for its ability to showcase dynamic imagery effectively. The brochure was created in both print and digital formats, allowing it to be handed out, left with potential sponsors, or shared electronically for easy viewing and download.

WHAT WE DID

Strategic Design & Layout:
We opted for a landscape format, as this layout complemented the dynamic imagery provided, allowing for a more engaging and visually striking presentation of Ethan’s racing journey.

Brand Refinement:
To ensure professional print quality, we redrew Ethan’s logo, refining it for clarity and scalability across different formats.

Content & Visual Storytelling:
The brochure was designed to be highly image-led, highlighting key moments from Ethan’s recent races while also incorporating essential race data. This included:

– Race schedules for the upcoming season
– Season results presented in a structured format
– A racing calendar to outline key events

Infographics & Sponsorship Packages:
To make Ethan’s growing influence clear to potential sponsors, we created and illustrated custom infographics that visually represented his social media statistics and engagement levels. We also designed a dedicated sponsor package page, outlining the various sponsorship tiers in a clear and compelling way.

Press Coverage Integration:
To further reinforce Ethan’s success and growing recognition, we included local newspaper articles that celebrated his various race wins throughout the year.

By combining strong visuals, compelling content, and strategic layout choices, the final brochure served as an impactful tool in Ethan’s sponsorship outreach, helping him take the next steps in his racing career.

OUTCOME

With people now able to see the potential of Ethan’s ambitions through his recent successes, we’ve opened up a host of new sponsorship opportunities. Having a physical brochure will allow Ethan to hand out brochures at future races alongside being able to provide instant access to prospective sponsors through the digital brochure.

TESTIMONIAL

From the initial introduction to the final printed brochure, working with ads creative solutions has been a seamless and highly professional experience. Kelly & the creative team took the time to understand our goals and delivered a stunning marketing brochure for Ethan that exceeded our expectations.

Their expertise, creativity, and attention to detail were evident throughout, and the regular updates kept us reassured at every stage. The fact that they not only designed and produced the brochure to a high standard but also supported us with sponsorship was above and beyond.

I couldn’t recommend ads creative solutions more – the very fact we have already secured two of our biggest sponsors to date is a testament to their expertise. Thank you!

– Steve Guest