Why using a marketing agency can be more beneficial than recruiting an in-house marketing team
External marketing services with that ‘in-house’ feel
In today’s competitive business landscape, marketing plays a fundamental role in success.
Mastering a marketing strategy isn’t always straightforward, which is why companies are often faced with a dilemma, whether to build an in-house marketing team or partner with an external agency.
Whilst both options have their merits, utilising a marketing agency can often provide a more strategic, cost-effective and impactful solution. Let’s look at the reasons how a marketing agency can be more beneficial than building an in-house team.
Access to a diverse skillset
Even the smallest agencies will have a team of individuals who all bring their own talents. Going one step further and seeking a full-service agency will open up an even bigger scope of talent.
Full service agencies will have a team of specialists that will cover all elements to the marketing mix, so whether it’s digital or traditional methods of marketing you require, they’ve got your back.
Cost-effectiveness
Recruiting the very best in-house specialist doesn’t come cheap, a well-versed marketing professional is worth their weight in gold, no matter their area of expertise.
Leaving recruitment stresses and fees aside, a starting salary for an experienced professional could start for as much as £40k per year – build a team talent and you’re looking at multiplying that salary.
A team of ten, which is quite often the number of individuals in a full-service agency, could cost you in and around the best part of £400k per year.
Depending on your budgets, it is highly unlikely that you’ll spend anywhere near that budget in agency fees.
Flexibility
A marketing agency has the flexibility to scale services up or down based on your business needs. Whether you’re launching a major campaign or maintaining a steady presence for brand awareness – agencies will adapt quickly without requiring additional recruitment or layoffs.
They’ve also got the capacity to pivot when needed. Let’s say the unpredictable algorithm on social media isn’t bringing the organic social media success it once did, a marketing agency can assess the situation and pivot to a new strategy with ease.
Speed & efficiency
Launching campaigns in-house can be a time-consuming process. Recruiting and training team members, defining roles and establishing effective workflows can take months to perfect.
Marketing agencies have already built that experienced team and have processes in place to ensure a seamless workflow. They deliver faster results, ensuring your business doesn’t miss opportunities in a fast-paced market.
Additionally, agencies manage multiple projects simultaneously, offering consistent progress.
Always on the pulse
Things move so fast in marketing, especially in the digital world. Those working in the digital industry are immersed in this on a daily basis, meaning they’re always on top of and mastering the latest trends, technologies and software to ensure future campaigns are optimised for results.
A fresh approach to creativity
In-house teams often become too close to the brand, which can lead to tunnel vision. Marketing agencies bring a fresh, objective perspective that fosters creativity and innovation. Their external viewpoint allows them to identify unique opportunities and challenges that internal teams might overlook.
Agencies also work with a variety of clients across industries, which exposes them to a broad range of ideas and techniques.
In conclusion
Whilst there’s no real right or wrong, the benefits mentioned above can often make the debate between agencies vs. In-house teams a no-brainer. By partnering with a full service agency, businesses can access a wealth of knowledge and resources, stay ahead of trends, and achieve impactful results without the administrative burden of building an in-house team.
In house marketing team
Expensive to maintain
Large commitment
limited skillset compared to an agency
External Marketing team
Speed & Efficiency
Cost effective
Flexability
Diverse and rich skillset