As members of The Hire Association Europe, Hirebase work hard to keep the highest standards in all 115 branches around the country. Their teams of highly competent, experienced and friendly staff pride themselves on providing up-to-date knowledge and supplying clients with the right tool, plant and equipment hire.

our brief

The Hirebase Management Team approached ads creative solutions looking for support to bring together 115 branch managers for an annual conference that addresses business updates and to share strategic plans. This annual event needed to be a very positive experience for the branch managers, with the agenda structured not only to be informative but engaging and inspiring.


what we did

Building on the success of the inaugural conference in 2018, we were delighted to work with the Hirebase team once again. In partnership, we developed a ‘Think BIGGER’ theme designed to encourage branches to think more strategically about generating sales for profit.

We project managed the conference at St George’s Park (home to England’s 28 national football teams), from inception to delivery.

Playing on the football theme we produced a humorous customer service ‘dos and don’ts’ video and booked celebrated motivational speaker Andy Grant. We worked with speakers to manage the overall agenda for the conference and pull together individual presentations. Organising set design and staging, venue signage, AV requirements and onsite photography and video.

the results

I would like to thank ads creative solutions for supporting us with another great Hirebase Conference, bringing together our Hirebase Managers and key suppliers, at the Hilton, St George’s Park. Preparation started six months in advance, with Sally and her team becoming an extension of my team as we worked together to create key themes/messages, motivational video, presentations and manage guest speakers, photography and all AV requirements. Their creativity, enthusiasm and professional attention to detail meant that everything ran like clockwork on the day. It was great to receive feedback from our Hirebase Managers and suppliers that the conference was both inspiring and entertaining with many saying it was one of the best conferences they had ever attended. The conference theme was ‘Think BIGGER’ and without a doubt, ads creative solutions thought BIGGER. I look forward to working with them again to see how they will top this year’s conference in 2020!

Adrian Watts
Managing Director – Hirebase