Charterhouse offers traditional tax and accounting services as well as expert consultancy and advisory services to a wide client base, ranging from SMEs, larger corporate businesses, high net worth individuals, start-ups and individuals.

our brief

Charterhouse were looking to evolve and modernise their brand to enable the firm to double in size over the next five years. We were asked to create a contemporary design concept, using graphics, to signify their values. This would then be used across all literature, a new website & social media, to help them stand out amongst their competition.

what we did

To illustrate the Charterhouse values, ads creative solutions came up with the concept of using a ribbon as a link throughout the values. The ribbon was chosen to signify the swirl from the logo, with each ribbon having a unique colour to accompany the visual image that represented the value.

The methodology was then consistently carried throughout the new photography & marketing activity.

Once the branding had been finalised, we begin to implement this into their re-designed website. The goal was to bring a new lease of life to the site by modernising the look and feel across the board as well as making it more accessible for current and future clients. We created an easy to use customer portal that aided those existing clients and put a large focus on the staff to help the organisation feel more accessible to potential clients. Ensuring the branding was consistent across all of their digital and print activity was vital in establishing them against their competition.

the results

We first started working with ads creative solutions in 2018 when they helped us to develop a new brand identity and the supporting collateral including a new website. The team at ads creative solutions now work with us developing and implementing our digital marketing activity and throughout the work they have been easy to work with, proactive in suggesting and recommending new ideas and delivering the activity very efficiently. They have been a great addition to our team and the results speak for themselves.

David White
Executive Director – Charterhouse