Oxford Wood Recycling

Social enterprise and award-winning charity, Oxford Wood Recycling was established to address a wasteful attitude towards wood and a desire to relieve unemployment by providing jobs, work placements, training and volunteering opportunities.

our brief

Oxford Wood Recycling (OWR) recognised that investment in their online presence and marketing strategies would help realise their ambitious plans and continue achieving their social mission. ads creative solutions were tasked with building a new website as well as identifying and proposing appropriate advertising channels to give details of their wood collection services, recycled timber sales and employment opportunities for people who have faced disadvantage in the workplace. Specifically extending the scope of the site to engage with a ‘wider and deeper’ audience for the wood shop and promote a new range of indoor and outdoor furniture.

what we did

Following an audit of the existing three-page website we carefully considered the construction and navigation around a significantly larger thirty-page site. The new website needed to appeal to the broad variety of audiences, from commercial property developers to the DIY enthusiasts that OWR engage with.

Drawing on customer insight we mapped customer journeys for each persona from beginning to end to ensure it was simple and logical and there was a clear call to action. A natural blue/green colour palette was selected, along with typography to complement the OWR branding and reflect the business’s overarching environmental and social mission.

We worked to form an annual marketing planner, broken down into quarters to deliver strategy and achieve goals and we were on hand to provide ongoing support throughout.

Our recommendations included social media organic posts and paid posts, a Google Adgrants campaign, along with advertising in local newspapers and magazines.  More recently we also worked with OWR on the addition of a new eCommerce function to their current website to enable people to buy their products online.

the results

ads creative solutions were very clear in what they could provide and setting out the way in which we might work best together to combine all the elements to produce a top-quality site. They were and continue to be; efficient, knowledgeable, helpful, patient, unfussy and good value. The resulting website speaks for itself.

Richard Snow
CEO – Oxford Wood Recycling