The power of branding
Graphic Design | 20th May 2020
Whilst having a clear out, in preparation for the redecoration of the ads creative solutions office, we came across old trinkets that we never thought would see the light of day again.
Admittedly, the majority of it belonged in the skip, but there was a couple of hidden gems amongst what felt like decades of artefacts.
One thing we came across really took us by surprise was our first logo on our old business card. Surprised not only by the length of time it went unnoticed at the back of a drawer, but how things have changed.
As we approach our 32nd birthday (not many creative agencies can say that), we’d thought we’d take a trip down memory lane and feel nostalgic about how other logos used to look.
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Founded in 1988, the advertising landscape back then was a lot different to what we know today. There was no world wide web, let alone any social media, photoshop was only just about to be launched and print media reigned strong.
Pepsi is one of the strongest and most established brands out there, whilst the logos have changed across the years, one thing that has remained consistent is their branding. The red, white and blue logo is synonymous across the globe and it’s obvious why they’re one of the most successful drinks company ever.
Whether you’re a Mac or PC kind of person, there’s not a single person over the age of 18 that will not recognise the green hills of the Windows XP screensaver. It’s the same story with Microsoft Windows’ logo, the four squares in the shape of a flag has seen little changes across its 45-year life span.
The biggest sportswear brand in the world, Nike, raked in over $36 billion in 2018. Arguably the most recognised logos and taglines in the world, Nike have hit the nail on the head when it comes to branding.
The simple “swoosh” is on millions of trainers and sportswear in every corner of the globe. You may have noticed, with the retro trend hot at the moment, Nike have reverted back to their “old” logo on some of this season football kits.
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